The giving pathways in your organization are broken if:
Revenue is down
Acquisition of donors is not keeping up with your loss of donors
Fundraising strategies are not working
You have the wrong talent leading the fundraising, marketing, and communications functions.
The level of investment in fundraising is wrong
Current active donors are giving less
You are operating with a transactional fundraising philosophy
Your organization structure, division of labor, management authority and systems are not donor aligned
Your donors are not “buying” your program/product offers.
You do not have a vision and plan for growth in your organization
The dsyfunction of an organization becomes the dsyfunction of its donors.
