Here are the six must have pillars of a non-profit that has healthy giving pathways
Culture & Philosophy
Leaders and staff are focused on fulfilling donor’s interests and passions vs. getting their money.
Strategic Plans
Strategies nurture a relational journey for the donor through every phase of the donor pipeline.
Organization Structure
There is continuity of cultivation and solicitation strategy and messaging from acquisition to planned giving through every organization system, process, structure, and management authority.
Program Donor Offers
There is a donor offer for every program category and subcategory with a full menu of giving (“pricing”) levels.
Budget and Investment
Investments in fundraising, marketing, and communicaton programs are strategically allocated to make the donor pipeline flow properly.
Vision and Plan for the Future
There is a vision and plan for future donor and revenue growth that is realistic and optimistic.
The Dual Purpose of a Non-Profit
There is a direct link between how you are organized and function and the health and productivity of your donors.
