Get to know givingpathways
Our Logo:
“Giving” directly relates to the core function of donations and philanthropy, which is central to nonprofit organizations.
Together “givingpathways” suggest: A comprehensive approach to managing the donor journey. An understanding of the different stages/steps/phases in a donor’s relationship with an organization. A focus on guiding donors along their giving journey.
“Pathways” implies: A route, path and strategy for engagement. A journey or progression, reflecting the donor pipeline and lifecycle from acquisition to planned giving. A sense of guidance or direction, suggesting that giving pathways helps navigate these paths with clients.
The name effectively communicates that givingpathway’s focus is on (1) how to effectively manage the entire donor journey (2) within the context of improving the organization’s structure, systems, talent, and process.
Our Tagline:
From First Gift to Lasting Legacy
“First Gift” Acknowledges the importance of acquiring new donors. Suggests that givingpathways can help non-profits convert first-time givers.
“Lasting Legacy” Implies long-term donor retention and cultivation. Hints at major gifts and planned giving programs. Suggests that givingpathways strategies can turn one-time donors into lifelong supporters.
Overall Message: Conveys a comprehensive approach approach to donor journey management. Emphasizes the journey from initial donation to sustained , impactful giving. Implies that givingpathway’s expertise spans the entire donor lifecycle in the context of an aligned organization structure, systems, and talent.
Vision, Mission, Values, Objectives:
We Value:
The opinions of others - there is wisdom in counsel - good ideas and advice can come from anyone
Respecting all people and being mutual in decision making
The need for a non-profit to have good return on their investment and best practice ratios.
Non-profits and their service to humankind and the planet
Donors who give their time and resources to make the world a better place
Constructive feedback from anyone
Authenticity, honesty and integrity
Good management, professionalism, and fair and just authority
Having fun
Our Objectives:
Reach client objectives at the right cost.
Provide meaningful employment.
Make a reasonable profit.
Our Vision:
That every non-profit will have staff that is mission and donor aligned and be organized in a manner that effectively fulfills its mission AND the passions and interests of its donors.
Our Mission:
To partner with non-profit leadership in aligning its staff, structure, systems and processes so that its donor’s journey produces a donor experience that results in high donor and value retention and upgrading.
Bio:
Richard Perry:
Richard has a long history of working with non-profit organizations and developing concepts into profit making businesses.
Early in his career and for eight years he served as Director of Development for a U.S-based relief and development organization. During the first four years with that organization, he and his team increased the donor list from 16,000 to 350,000 people and annual income rose from under a 1 million a year to multiple millions of dollars.
During his five years as Vice President of Distribution and Development for a leading publishing company, Richard helped triple the company’s sales through acquisitions and new product development, most notably through the acquisition of a major greeting card company, a successful distribution company and the startup of a magazine for parents that rose to national prominence just two years after launch.
Richard was the co-founder of The Domain Group which was sold in 2005. In that time, Domain was one of the largest advertising agencies serving non-profits in the United States. He and his partner started the agency in 1990 and from its Seattle base expanded its service offices into Colorado, Atlanta and London and Paris.
In 2005 Richard founded what would in 2009, with the help of his business partner and now owner, Jeff Schreifels, to become The Veritus Group (www.veritusgroup.com) which has an innovative and effective approach to mid, major, and planned gifts fund raising centered on matching the interests and passions of the donor to the needs of the non-profit, including one-to-one personal-touch strategies in case load management.
In January of 2025 Richard launched givingpathways, an organization development agency that has as its mission to partner with non-profit leadership in aligning its staff, structure, systems and processes so that its donor’s journey produces a donor experience that results in high donor and value retention and upgrading.
If you’re hanging out with Richard it won’t be long before you’ll be laughing. He always finds something funny in everything. But when the conversation is about people, their money and giving you’ll find a deeply caring counselor who helps organizations align their staff, structure, systems and processes so that their donors can fulfill their passions and interests through their giving.
Richard believes that successful fundraising is not fundamentally about securing revenue for good causes. Instead, it is about helping individual and institutional donors express who they are and what they deeply care about through their giving.
Richard has more than 45 years of nonprofit leadership, organization development, and fundraising experience.
Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit at home and think about it. Go out and get busy. – Dale Carnegie
